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We firmly believe in the idea that a better process will produce a product of higher quality and performance. Therefore, our fundamental principles include an uncompromising dedication to performance excellence, continual improvement, and quality assurance.
All our products must demonstrate their superiority before being given the Hurley Golf Balls tag and placed in our store. The final stages of product development include rigorous and thorough machinery and player tests to ensure the new product satisfies strict performance requirements and quality standards. Only when a new golf ball meets actual performance requirements is it introduced to you because we want you to have only top-of-the-line stock.
